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AI Disruptor Live #3: Context engineering for non-developers

A recording from Alex McFarland's live video

Just wrapped up our third live stream, and this one hit different.

We broke down what context engineering actually means for writers and content professionals—not the technical, but what you need to know to stay relevant.

Here’s exactly we covered:

The new 80/20 rule of AI content

  • Why 80% of your results now come from context setup (not prompts)

  • How to stop writing novels to ChatGPT and start building systems

  • The 4-layer context architecture that changes everything

Context engineering for non-developers

  • What structured AI input looks like (no coding required)

  • How to turn messy notes into context documents

  • Why this becomes a $10K/month service for ghostwriters

Live demo

  • The context pyramid framework

  • Real examples of context documents

  • How to organize your projects for maximum impact

While everyone's still trading prompt templates, the pros are building context architecture.


Two important notes:

  1. This replay locks behind the paywall tomorrow night.

  2. The waitlist is now open for my context engineering training program. Already 100+ people on it. This is where I'll teach the complete system—how to build context documents, create your voice DNA, and structure everything for yourself or clients.

[→ Click here to join the waitlist ]

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Whether you're a ghostwriter, content creator, or running content for a company, this is the skill that separates professionals from prompt collectors.

Watch the replay while it's free. The shift is happening faster than you think.

—Alex
Founder of AI Disruptor

PS: We hit #17 in Substack's tech publications. Next stop: top 10. Thanks for being part of this.

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