Everyone will use AI to write (don't be the last one pretending)
Plus an easy 3-step framework for impressing your audience with AI
The creator economy is splitting into two camps: those building AI workflows and those pretending they don't need to.
Guess which group is scaling faster?
Every platform is integrating AI features. Every successful marketing tool now includes AI assistance. The infrastructure for AI-powered content creation is being built whether you participate or not.
Meanwhile, some creators and leaders are still burning three hours to write a single newsletter post while their competitors are testing ten variations and doubling down on what works.
Here's what they're missing: we're about to hit a point where every single person will need to be a successful content creator at some level.
Your thoughts, your expertise, your perspective—if you can't scale it through content, you'll be invisible.
And if you're still manually writing every post while your competitors are building systematic AI workflows? You're going to get buried.
The real reason people hate AI content isn't what you think
It's not because it's AI-generated.
It's because it's generic.
Most AI content sounds like it came from the same bland template. Same phrases, same structure, same voice that could belong to anyone.
That's the slop problem everyone's worried about.
But here's what smart creators figured out: the solution isn't avoiding AI. It's teaching AI to sound like you.
The #1 secret to AI transparency that actually impresses people
When you reveal you're using AI, your audience isn't judging whether you used a tool.
They're judging whether the output sounds authentically like you.
The creators winning with AI transparency are showcasing AI that sounds like another version of themselves.
Here's how to build that:
→ Step 1: Feed your AI your actual voice
Upload your best content samples. Include your unique phrases, your way of explaining things, even your specific opinions and frameworks.
Action items:
Upload 3-5 of your best-performing posts to your AI tool's project knowledge. (First combine them into a single PDF and label it “Archive.”
Include 1 piece that shows your personality, 1 that demonstrates your expertise, 1 that shows how you explain complex topics. (The more the better.)
Start every new conversation with “Analyze the archive in my project knowledge to gain an understanding of my writing style, tone, and expertise.”
Add new samples as your voice evolves. Keep a growing PDF in the project knowledge.
→ Step 2: Define your collaboration boundaries
Decide what you handle vs what AI handles. Most successful creators use AI for structure and flow, but inject their own insights and perspectives.
Action items:
Document exactly what AI handles.
Define what you always do yourself: "I write the opening hook, add personal stories, include my hot takes, and write the conclusion.”
Create your collaboration prompt: "Create an outline for [topic]… I'll add my personal perspective, examples from my experience, and controversial opinions."
Set a personal content rule: Every piece needs at least 1 personal story, 1 opinion that only you would have, and 1 example from your work/life.
→ Step 3: Test the "another version of you" standard
If someone read your AI-assisted content blind, would they know it's yours? If not, your system needs work.
Action items:
Choose 3 people who read your content regularly (colleagues, subscribers, or industry peers)
Send them your AI-assisted piece with no context and ask: "Does this sound like my voice? What feels off?"
If they spot it's AI-assisted, identify what gave it away: too formal? missing personal examples? generic phrasing?
Fix by adding more of your specific language patterns, controversial takes, or personal stories
Alternative test: Read your content out loud - if you wouldn't naturally say those words, rewrite them
Do this authenticity check for your first 5 AI-assisted pieces, then monthly after that.
The window for early adopter advantage is closing fast
Right now, being transparent about AI collaboration positions you as forward-thinking.
But this window won't last long.
In 12 months, nobody will care whether you use AI. They'll only care whether your content is good.
The creators building "another version of themselves" in AI right now will have massive advantages when the stigma disappears completely.
Late adopters will be scrambling to catch up while early adopters are refining systems they've been building for months.
Your have a strategic choice
You can keep fighting the inevitable and fall further behind every day.
Or you can build an AI collaboration system so distinctly you that your audience is impressed, not disappointed.
The future of content creation is all about building AI that enhances your unique voice rather than replacing it.
Alex
Founder of AI Disruptor
Someone recently asked how I feel about AI generating so much content.
I said, the bigger question is if it will even matter in 2 years.
AI will get so good at marketing copy, maybe we all want to consume AI content soon
There’s an odd irony here. A post on the future of writing that feels like a rerun of earlier posts on this site.