Every time a new AI model drops, X turns into a carnival of "revolutionary" prompts and $10,000/month consultant replacements. Grok 4 just launched, and the BS meter is off the charts. Let's cut through the noise and see what's actually real.
Quick heads up: My audio's a bit bad in this one. Turns out my AirPods were fighting with my mic and causing all that static. Still figuring out this whole studio setup thing, but hey - next video's gonna be way cleaner. We're all learning here, right?
TLDR
Grok 4's real advantage: exclusive access to X data (something Claude, ChatGPT, and Gemini can't touch)
Those viral "Gartner-style report" prompts? They produce less comprehensive results than ChatGPT's deep research
Benchmarks are BS—test models yourself with your own context and use cases
Without proper context, even "revolutionary" prompts produce generic garbage
The announcement vs reality
XAI unveiled Grok 4 claiming it's "the world's smartest artificial intelligence" with "superhuman reasoning capabilities." They say it surpasses the intelligence of nearly all graduate students across every discipline simultaneously.
Listen, benchmarks are bullshit. I don't even pay attention to benchmarks.
What matters? Testing these models yourself for your own use cases, with your own context. You're your best benchmark—especially if you're using AI for content creation or internal business processes.
Here’s what Grok actually brings to the table
The model uses a multi-agent system, deploying several independent agents in parallel to process tasks. They've introduced voices and advanced X search capabilities as well.
→ Key insight: Grok's killer feature is real-time integration with X data. You can't get this with any other model. If you need to analyze tweets or X trends, Grok is your only option.
The viral prompt epidemic
After Grok 4 launched, X exploded with claims like "8 prompts that feel like I hired a $10,000/month consultant." Let me show you why this is nonsense.
Example 1: The context-free consultant
One viral tweet shared prompts like:
"Based on my business model, list three high-leverage actions I can take this quarter"
"Analyze my background, skills, and client wins. What's my unique edge?"
Here's the problem: What business model? What background? The demos literally show Grok responding with "no business model details were provided" and "this is labeled as a dummy case because I have no information about you."
Example 2: The tiny prompt revolution
Another post with 1.4 million impressions promised "10 ways to use Grok for writing" with prompts like:
"Your goal is to simulate a Gartner-style report using public data"
These are tiny, context-free prompts that won't do much at all. It's like trying to build a house with a single hammer—you need the whole toolkit.
→ Note: X might be one of the best AND worst places to learn about AI. You'll find gems, but you'll wade through a lot of garbage to get there.
The real test: Gartner-style reports
To actually test Grok's capabilities, I created a proper prompt (spending just a couple minutes on it with Anthropic’s console—not exactly revolutionary but gives us a good look into the model’s capabilities):
I asked both Grok and ChatGPT to create a Gartner-style report on how SMBs are using frontier LLMs for internal content processes, focusing on professional content like white papers, SOPs, and newsletters.
Grok 4's output:
Market overview with basic trends
Some metrics and key players
Emerging players section
1-3 year forecast
Opportunities and risks
ChatGPT's deep research output: Same prompt. Massively more comprehensive results. More depth, more analysis, more actionable insights.
The verdict? Those "crazy Gartner-style reports" everyone's hyping? ChatGPT's deep research mode produces better results with the same prompt.
What this means for you
If you're an AI enthusiast or founder looking to systematize content creation:
Context is everything: No prompt—no matter how "revolutionary"—works without your specific context
Test everything yourself: Don't trust benchmarks or viral tweets. Run your own experiments
Use Grok for X data: That's its real competitive advantage
Build systems, not prompts: Focus on creating repeatable processes with proper context
I'm going to spend this week putting my entire writing system into Grok—voice DNA, context, the works—to see what it's really capable of. No hype, just real testing with real systems.
—Alex
Founder of AI Disruptor
PS: The waiting list for my upcoming traiing program/community on building AI writing systems is now open.
