Nobody taught you how to structure content for AI

Stop uploading PDFs and start build context assets instead

A founder that I know recently showed me his AI-powered newsletter. Took one look and thought: "He definitely just dumped his About page into ChatGPT.”

This is what most AI users do. They feed AI their website copy, maybe a brand guide PDF, then wonder why everything comes out sounding boring. The output's technically correct but completely soulless.

Here's what's actually happening: You're trying to teach AI your voice using documents that were never meant for machines. It's like teaching someone to cook by showing them restaurant menus.

I learned this the hard way after burning nights trying to get AI to actually sound like me. Turns out, there's a system for this—and it's not about better prompts. It's about building what I call Context Assets.

Here's exactly how to build 4 core assets that transform generic AI slop into content that actually works.

What is a Context Asset?

A Context Asset (my own term) is a structured, modular document that teaches AI something specific about your writing system.

Not a 47-page brand guide. Not your "about us" page. These are laser-focused documents built specifically for AI to understand.

Here's the difference:

What most people do: Upload their entire website copy into Claude and pray

What actually works: Build modular assets for audience, voice, product details, and POV—then mix and match based on what you're creating

The magic is they're reusable. Build once, use forever.

This is what a Context Asset looks like. Instead of an entire brand/voice guide in PDF form, I use this instead:

The 4 context assets you should start with

1. ICP (Ideal Customer Profile)

This isn't your typical buyer persona BS. It's a structured doc that tells AI exactly who you're writing for—their actual problems, what they've tried before, what triggers them to buy.

You use this for everything customer-facing. Sales emails, newsletters, landing pages. Without it, AI writes for some generic "professional" that doesn't exist.

2. Voice DNA

This is how you stop sounding like every other ChatGPT user. It captures your tone, pacing, favorite phrases, energy level. Mine says I'm direct, contrarian, and use words like "right?" all the time.

Always use this. Especially for thought leadership or anything with your name on it.

3. Product libraries

Clean reference material for everything you sell. Not marketing fluff—actual details about tiers, benefits, objections, proof points. This is what prevents AI from making up features or getting your pricing wrong.

Critical for sales pages, email sequences, any product-related content.

4. Thought leadership POV

Your frameworks, contrarian takes, signature topics. This teaches AI how you think, not just how you write. It's the difference between content that sounds like you versus content that just uses your vocabulary.

3 ways to implement context assets immediately

Way #1: Build your voice DNA first

Start here because it affects everything else.

Voice DNA Template:
- Core tone descriptors: [5-6 words]
- Energy level: [1-10 scale]
- Signature phrases: [List 10]
- Words to avoid: [List 5-10]
- Natural speech patterns: [3 examples]

Pull this from your best-performing content. The stuff where people say "this sounds exactly like you."

Way #2: Create a simple ICP asset

Forget complex buyer personas. Focus on what matters for AI:

ICP Structure:
- One-sentence summary of who they are
- Top 3 desires (what they want)
- Top 3 fears (what keeps them up)
- Failed attempts (what they've tried)
- Buying triggers (what makes them act)

Take these Context Assets and ask ChatGPT to turn them into JSON files.

Way #3: Test with mix-and-match combinations

Don't load everything at once. For a newsletter, maybe you need:

• ICP + Voice DNA

• For a sales page: ICP + Voice DNA + Product Library

• For thought leadership: Voice DNA + POV

The AI doesn't need 20 documents. It needs the right 3-4 for what you're creating.

The context asset test

Here's how you know if your context assets actually work:

1. Generate the same piece of content twice—once without context assets, once with them

2. Read both versions

3. You should immediately be able to identify which one sounds more like you

If you can't tell the difference, your assets need work. Simple as that.

Context assets are the difference between AI content that works and AI content that wastes your time. Most people will keep copying random prompts and wondering why nothing sounds right.

You'll have a system.

—Alex

Creator of AI WriterOps
Founder of AI Disruptor

PS: If you master context engineering and scale this system, it's a 6-7 figure skill.