You just built 5 ChatGPT projects. Within 2 weeks, you'll have 15. Within a month, you won't remember what half of them do.
This is how systems fail—not from bad design, but from scope creep.
Your projects need job descriptions. Not because it's cute to treat AI like employees, but because even loose boundaries beat total chaos.
The project sprawl problem
Week 1: "I'll just add a project for newsletters"
Week 2: "Maybe one for LinkedIn posts too"
Week 3: "Oh, and client work, and research, and..."
Week 4: Opens ChatGPT, sees 20 projects, uses the same messy one for everything
Sound familiar?
Here's what actually happens: You end up with one overloaded project doing everything while 15 others sit around. Neither approach works well.
Job descriptions work (even flexible ones)
Job descriptions force clarity:
Why does this project exist?
What should it handle?
What should it definitely NOT handle?
When should I use something else?
This helps you decide which tool to grab when you need it.
Some employees are specialists. Some are generalists. Both need to know their role.
The 3 types of AI employees
Specialists: Narrow focus, specific expertise
AI Ghostwriter
Social Media Strategist
Research Analyst
Video Script Writer
SEO Content Specialist
Generalists: Flexible roles, broad capabilities
Chief of Staff
Content Director
Creative Partner
Editorial Assistant
Interns: Temporary or experimental
Platform experiments (testing new formats)
One-off content projects
Style testing ("trying a new voice")
"Let's see if this works" projects
Just because you have multiple projects doesn't mean some of them won't share most of the same knowledge base. Your AI Ghostwriter and Content Director might use 80% identical files—voice documents, writing samples, brand guidelines.
This is actually ideal. That 20% difference—platform-specific formatting, audience expectations, content constraints—is what keeps each project focused and prevents confusion. Each project has the relevant knowledge and knows what it's supposed to do without second-guessing or bleeding into other formats.
The job description template
Here's a framework to use in the custom instructions of the project.